Pop-Up Retail

Should you open a pop-up shop?

retail-is-detail_adidas-pop-up-store

Are you looking for a way to spark excitement around your retail brand or mall even test a new product line or reach out to a new market without making a huge financial commitment?

The answer just could be a pop-up shop.

Want to know more about how we can assist you as your pop-up retail consultant?

Contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com

Source: by Rieva Lesonsky SmallBizTrends.com & specialty retail report

Retail is Detail for pro-active pop-up consultancy at the Mapic 2016!

We as Retail is Detail are exhibiting again, after last years success, at the Mapic 2016 in Cannes with booth number R7.D28 as your global POP-UP and short term event !

We are also introducing a number of our exciting new clients for POP-UP opportunities through the POP UP Mapic pavilion and booth number R7.D28.

Opening times:

16-17 November 08.30 – 19.00

18 November 08.30 – 17.00

Location:

Palais des Festivals, 1 Boulevard de la Croisette, 06400 Cannes, France

See here for more practical information on Mapic 2016.

If you are planning to visit us, please let us know as we are more than happy to welcome you at our Mapic 2016 stand!

Hope to see you at the Mapic 2016!

Retail is Detail exhibitor at the Mapic 2016!

Retail is Detail exhibitor at the Mapic 2016!

Van Gogh Pop-Up Exhibit In Canada

EDMONTON —  The Van Gogh Museum Edition Pop-Up made possible by Retail is Detail and the Van Gogh Foundation allowed a number of visually impaired children a rare opportunity to get up close and personal with the Dutch master’s art. While touching an original piece of Vincent Van Gogh’s work is prohibited in museums and galleries, a Pop-Up with some of his masterpiece replica’s gives everyone who visits the chance to see, touch and feel his work.

Replica’s

In order to properly replicate the strokes, a silk, rubbery cloth is placed over an original piece of Van Gogh’s work to creative a negative of the painting. That negative is taken to a photography shop where a 3D printer is used to print the piece on a canvas. From there, colour specialists spend months on each piece, getting the colours of the painting just right.

“You can actually feel… how he actually made those brush strokes and it gives a different dimension to the painting,” said Stefanye Kaltenvrunner, executive assistant at Tribute International, the media and entertainment company behind the exhibit at Southgate Centre.

“You can really feel what he tried to express and I think for someone that’s visually impaired, they can actually experience art for the first time.”

The pop-up exhibit runs at Southgate Centre until Nov. 15.

Want to know more about what we do?
contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com

Retail Pop-Up Marketing is Essential

Pop-up Retail Marketing is an essential part of the “experience economy”, guaranteeing customers exclusivity because of a limited time span. In order to succeed with a pop-up retail store, you need a clear goal assessment, ideation, and the right location, followed by effective budgeting plans, design plans, marketing plans and more.

Thanks to their mobility, pop-up stores offer unparalleled opportunities for targeting and customization. Get insights and actionable steps for the planning, production and execution stages of a pop-up store event.

Retail Is Detail has all the knowhow to help you succeed in succesfully launching a Retail Pop-Up Campaign.

Want to know more about what we do?
contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com


Pop-up Retail Is Hot & Happening

Pop-up stores are here to stay!

A historically high level of shop vacancy rates, combined with changing consumer preferences and a growing emphasis on locally sourced products has created the perfect storm for the sector to flourish…
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What Makes a Pop-Up Campaign Successful?

Make your pop-up experience unique and memorable

In order for a pop-up campaign to be successful you need to achieve high levels of customer engagement and offer an experience that’s truly unique and memorable. But in order to engage your target audience, you need to have a good understanding of them.
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Why Startups should Pop-Up

Pop-ups could be successfully used by startups. Here are some ideas to think about:

 

1 DATA COLLECTION
This can be as simple as asking customers for email addresses, to using mobile pop-up concepts (think temporary shops in buses) to decide on the location for a permanent bricks-and-mortar store. The likes of Cadbury’s have even experimented with online pop-up stores. In 2009, it allowed customers to get a free scarf by “finding” a virtual shop on fashion blogs and online retailers. While the digital pop-up trend is still developing (from interactive digital bill-boards, to online stores that are only accessible in certain locations at certain times), it’s another way to collect customer information while driving discussion.

2 ONLINE RETAILING
One of the best methods for acquiring new customers is to forget the limitless frontiers of the internet, and to target specific geographical locations. One way of doing this is via limited forays into the high street, both to gauge the impact of products on certain demographics and to build word of mouth interest.

2 DATA COLLECTION
This can be as simple as asking customers for email addresses, to using mobile pop-up concepts (think temporary shops in buses) to decide on the location for a permanent bricks-and-mortar store. The likes of Cadbury’s have even experimented with online pop-up stores. In 2009, it allowed customers to get a free scarf by “finding” a virtual shop on fashion blogs and online retailers. While the digital pop-up trend is still developing (from interactive digital bill-boards, to online stores that are only accessible in certain locations at certain times), it’s another way to collect customer information while driving discussion.

3 COLLABORATION
Pop-ups are an obvious way for newer companies to piggyback on the credibility of established retailers. Selfridges, for example, is providing space for emerging fashion and lifestyle brands, and other retailers are also opening up their floorplans for temporary occupation.

But pop-ups could also be a chance to experiment with new collaborative possibilities with other startups, particularly where the trend is being broken down even further. OneDayShop in Amsterdam, for example, allows companies to rent single shelves for just a few days. You may well find a new supplier, a new business partner, or a new pivot for your company…

Source: City A.M


Want to know more about what we do?
Contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com


Pop-Up Stores – A Brief History

Early adopters of pop-up stores

The concept of pop-up stores also known as the guerrilla store was popularized by Japanese fashion label Comme des Garçons. Its founder, Rei Kawakubo, opened the label’s first pop-up store in Berlin in 2004. Since then, the fashion label has been making its mark around the world through pop-up stores in Warsaw, Helsinki, Singapore, Los Angeles, Hong Kong, Glasgow, etc. These stores are usually only open for a year and are situated in unpredictable locations away from fashion hubs and districts. The temporal and anti-establishment nature of these pop-up stores has enabled the label to constantly evolve and build a name for itself in the fashion space. This pop-up concept was quickly embraced by the progressive fashion industry players as a way of bringing exclusive tastemakers to the stores.

Noting the appeal of pop-up stores to consumers, this guerrilla marketing tactic is no longer exclusively used by the fashion industry.

Retailers and brand owners value the pop-up store tactic for:

  • Creating an instant buzz;
  • Allowing for non-committal exposure;
  • Creating opportunities for brands to experiment;
  • Informal, cost-effective test-beds for new products and concepts

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Want to know more about what we do?
contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com


Retail Is Detail Keynote Speaker At The ICSC In London

How Brands Are Leveraging Pop-Ups In Shopping Centres

Retail Is Detail is proud to be a keynote speaker at the ICSC in London on the 22nd of April 2015 where John Blogg CEO of Retail Is Detail and the Global Arla Castello Cheese Divison’s Vice President Francesco Leone will hold a talk on how brands are leveraging pop-ups in shopping centres.

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What Does It Take To Make Your Store Pop-Up?

What Does It Take To Make Your Pop-Up Stand Out?

THE CHANGING FACE OF RETAIL REQUIRES A SHIFT IN CONVENTION TO CREATE A SHOPPING EXPERIENCE THAT IS MEMORABLE AND SUSTAINABLE. ENTER… THE POP-UP PHENOMENON. POP-UP STORES ARE UNDER INCREASING PRESSURE TO BE MORE THAN JUST TEMPORARY INSTALLATIONS. WHAT DOES IT TAKE TO
MAKE YOUR POP-UP STAND THE TEST OF TIME?
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Pop-UP or GO DOwn

The old way of Flash Retail Thinking is purely Reactive

Pop-Up Retail Stores or otherwise known as Flash Retail have been with us for some 14 years now and came about as a simple marketing tool for big Brands to introduce mainly new products and designs. Lead by their Marketing and Brand Agencies it has become a purely promotional, marketing instrument just as any other advertisement campaign or event base related promotion. As a result Retail Landlords and Mall Owners with an increasing number of empty storefronts caught on to this idea and are slowly becoming more receptive to offers from brands and retailers wanting to lease a commercial space for a short time…

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A Few Pop-Up Tips

“We strongly believe at Retail Is Detail that the success of any outstanding experiential event, lies in the details and the execution.”

1) Lay the foundation
It is important that you and your key stakeholders are all on the same page about the primary purpose of the pop-up and how success will be measured. Are you showing off a new line? Expressing a lifestyle behind your brand? Attracting a new target audience? How will you measure results? Consumer traffic? Press? Social media posts?

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Your Pop-Up Store is Your Story

 MAKE POP-UP WORTH YOUR WHILE

Gaining customers and eliminating long-term leases seems too good to be true. Fortunately the pop-up trend is here to stay and vendors, designers, merchants and landlords alike can benefit from short term specialty leasing. Read more

Ecommerce brick-and-mortar part two

CLICKS AND MORTAR

The lines between the physical and digital worlds are blurring. Ecommerce retailers have realized that shoppers assign value to being able to see and inspect items in real life. Here are some examples of ecommerce companies who are now embracing traditional retail as a means to gain more market share and enhance the customer experience. Read more

Mall Pop-Up Incubators

A great way for retailers to test and learn if their idea works

In one of the Malls I recently visited Mall management designated a number of incubator units as permanent retail spaces for young or starting retailers who can rent these completely fitted out retail spaces for short or in some cases somewhat longer trial periods to test and learn if the consumers like their ideas or concepts. The rents are flexible and will allow any entrepreneur to apply.

The Mall allocates semi-permanent fixtures completely fitted-out with a nice and modern interior that can easily be adapted. It’s a great idea for local businesses and creates a much more diverse look and feel in any Mall.

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Want to know more about what we do?
contact us today at +31 6 54988843 or send us an email at info@retail-is-detail.com