Your Pop-Up Store is Your Story | Retail Is Detail
March 16, 2015 Bernard - Retail Is Detail

Your Pop-Up Store is Your Story

 MAKE POP-UP WORTH YOUR WHILE

Gaining customers and eliminating long-term leases seems too good to be true. Fortunately the pop-up trend is here to stay and vendors, designers, merchants and landlords alike can benefit from short term specialty leasing.

So, how do you make it worth your while?

Well, it’s just like any project or business venture really the answer to this question lies in coming up with a list of goals you’d like to accomplish through Flash Retail and coming up with a way to track and measure your goals (KPI), along with getting feedback based on the data you collect and the people you interact with both digitally and in-person.

BE CREATIVE AND TELL A STORY

Besides goal setting and key indicators getting creative is key. A pop-up allows merchants to be creative and tell a story.

Make sure that your brand matches the space and neighbourhood you are popping up in and think about how that will lend itself to attracting the customers you want to target.

Let’s face it, running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited time experience that requires a lot of time, money, and sweat investment to make it happen.

So be sure your pop-up shop design tells your story.

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