Are you looking for a way to spark excitement around your retail brand or mall even test a new product line or reach out to a new market without making a huge financial commitment?
The answer just could be a pop-up shop.
Want to know more about how we can assist you as your pop-up retail consultant?
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Source: by Rieva Lesonsky SmallBizTrends.com & specialty retail report
Retail in 2015 will continue to be driven by the needs and preferences of two prominent generations: baby boomers and millennials.
Traditional businesses being shaken to their cores by factors like technology, being forced to rethink their businesses, approaches, or products. Perhaps this is nowhere truer than in the retail industry – more precisely brick and mortar retail.
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By 2015 the middle class will have disappeared in most developed countries taking mid-price retailers with them. Hence most consumer markets are already polarising between economy and premium sectors (low price versus luxury). However, customers can happily live in both segments buying $15 T-shirts one minute and $500 jeans the next.
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