How Brands Are Leveraging Pop-Ups In Shopping Centres
Retail Is Detail is proud to be a keynote speaker at the ICSC in London on the 22nd of April 2015 where John Blogg CEO of Retail Is Detail and the Global Arla Castello Cheese Divison’s Vice President Francesco Leone will hold a talk on how brands are leveraging pop-ups in shopping centres.
John will discuss some of the challenges Retail Is Detail faced whilst setting up shop in more than 4 countries and how we took on such a delicate undertaking.
Francesco will discuss what it meant from a Brand and Marketing point of view and present some of the astonishing facts and figures which were a direct result of the Castello Cheese Pop-Up Campaign.
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