May 15, 2018 Bernard - Retail Is Detail

Van Gogh Museum on Tour in the US


Starting this summer, the Van Gogh Museum on Tour is a unique cooperation between Van Gogh Museum and Retail is Detail.

The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible and reaches as many people as possible in order to enrich and inspire them. Their main objective is the management and conservation of the collection and making it accessible to as many people as possible, both physically in the museum and digitally, and both for Dutch and international visitors. Unadfortunately, the works of Van Gogh can’t travel because of the preservation of the works, and not every person interested in the Van Gogh collection is able to travel to Amsterdam.
Therefore the Van Gogh Museum has created the Museum Editions, high quality reproductions of a number of Van Goghs masterpieces, which will be on display and can be bought in a Culture Pop Up traveling through the US, created by Retail is Detail.

Retail is Detail has succeeded to come to an agreement on behalf of the Van Gogh Museum with two leading USA Mall corporations namely Simon Property Group and Taubman. The seven planned Museum POP Ups are scheduled for some of the leading US malls in their portfolio’s.
The Museum Tour will start in the prestigious King of Prussia Mall, Philadelphia on the 16th August and will continue thereafter to the unique Short Hills Mall, New Jersey, where the presentation will open on the 1 st Of December 2018.

The Cultural Pop Up should generate footfall, publicity, PR and conversion at the shopping malls its located.

Interested in this project? Send us a mail or reach us by phone +31 549 888 43.