What Does It Take To Make Your Pop-Up Stand Out?
THE CHANGING FACE OF RETAIL REQUIRES A SHIFT IN CONVENTION TO CREATE A SHOPPING EXPERIENCE THAT IS MEMORABLE AND SUSTAINABLE. ENTER… THE POP-UP PHENOMENON. POP-UP STORES ARE UNDER INCREASING PRESSURE TO BE MORE THAN JUST TEMPORARY INSTALLATIONS. WHAT DOES IT TAKE TO
MAKE YOUR POP-UP STAND THE TEST OF TIME?
PLAN FOR SUCCESS FROM THE BEGINNING
Make sure the design of your Pop-Up is relevant to your location, target market and products/services.
- Who will put it up?
- Take it down?
- How will you get it there?
- What rules/regulations do you need to be aware of?
- Can it be successfully reused without looking shabby?
BE FLEXIBLE AND DURABLE
Choose a Pop-Up design that can easily change with your brand, your target market, the locations you occupy and your products.
Choose components that have more of a positive impact on the environment than a negative one. Think about what your Pop-Up is made from, what will happen to it at the end of its lifecycle and how durable it is.
BE BRAND SPECIFIC
- Remember the old saying, “you never get a second chance for a first impression?”
- Does the design of your Pop-Up reflect your brand and how you want to be remembered?
- Be consistent in use of your logo, signage, style and colours.
With a world of information at our fingertips, we are the most informed generation ever to live on this Planet. Your consumers will be well versed in what they want. Be prepared to answer all sorts of tricky questions about your products. Train your team to do the same.
If you don’t love what you do, love your products or your customers, it will show. Consumers can sense if you or your team are not passionate about what you do. Don’t let this affect your long term image. For best results, engage an Interior Designer to help deliver a design reflective of your brand.
IT MUSN’T LOOK LIKE A TEMPORARY STORE
There’s nothing worse than a Pop-Up that looks like a temporary setup. The consumer doesn’t care if you’re setting up shop for only a couple of months they expect the real deal whether it’s an event, brand activation or a concept store the experience and setup must wow them leaving a lasting impression.
Always remember shopping is not just about the transaction. It is about knowing and experiencing, a social activity built around meeting people, and physically discovering, touching and appreciating products!
POP UP TO STAND OUT – Eminè Mehmet
Want to know more about what we do?
contact us today at +31 6 54988843 or send us an email at email@example.com