Differences between airport and mall shoppers include the following:
The first and somewhat obvious difference revolves around the reason why people are at the mall as opposed to the airport. Shoppers visit a mall with the primary purpose of shopping, but people at an airport are generally there for one of three reasons:
- To travel, or
- to pick up or drop off someone who is traveling or
- to work at the airport. Thus, shopping is at best a secondary consideration for airport visitors;
2. Airport shoppers may have higher stress levels due to travel anxieties and an unfamiliarity with the airport;
3. The customer demographic in the airport is more affluent than at malls due to the influx of business and international travelers;
4. Due to the fast-paced environment of the airport, many shoppers are not in the proper mindset to browse;
5. Product sizes and quantities are major concerns for airport shoppers;
6. Airport shoppers frequently buy gifts for those at home, so the gift market is the primary product category they seek.
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