PRICE, PRODUCT & PLACE AREN’T GOOD ENOUGH
The consumer is looking for an experience based offering with a strong social underpin. Malls in particular need the 3 F’s (Fun, food & fashion) in order to create more social interaction and above all more incentive for consumers to return.
Take food for example which shouldn’t merely be seen as fast food but rather as a balanced selection of offerings that appeal to more than just filling your belly.
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