Van Gogh Pop-Up


r2 A more diverse consumer experience is a must for all Mall Operators and that’s why together with the Ivanhoe Cambridge group during the months of October and November Retail is Detail helped create in conjunction with the van Gogh Museum for one of their top assets, – the Edmonton Alberta Southgate Mall – a great new Cultural Pop-Up experience.

The pop-up Van Gogh Museum Edition Collection exhibit includes paintings that demonstrate a variety of the Dutch artist’s celebrated work. The paintings were replicated through a partnership between the Van Gogh Museum and Fujifilm using a technology called reliefography, which copies the original paintings down to each three-dimensional brush stroke.

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Van Gogh Pop-Up:
Strategic Partnering
Store Design
Concept & Branding
Merchandising & Product Mix