Cheese & More Store - NL


r2 For  a family owned producer of original Dutch Cheese, Henri Willlig, we assisted in the re-design of their cheese stores and aptly renamed their brand to ‘Cheese & More’. Our involvement in the development of the correct product mix to complement their product assortment in culinary cheeses, resulted in a strong growth per customer purchase.

Furthermore we did their branding, merchandising and store-layout.

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Brainstorm & Ideation
Store Design
Concept & Branding
Merchandising & Product Mix