During Mapic 2016 there was a real flow of interested parties to find out more from our show team at the Mapic.
John Blogg, our CEO, presented a papier on more use in malls of pop up ideas in order to create more compelling experiences for consumers.
Malls were invited to increase the diversity of pop up offers and to plan more in avance.
Especially the innovative pop up presentation developed for the van Gogh museum caught the attention of the experts.
The Van Gogh Museum edition pop up at the Canadian Edmonton shopping mall made possible by Retail is Detail and the Van Gogh Foundation.